Selling In The Motor Trade What’s Your Best Price?
A much requested topic this week. We look at when a customer asks about the best price at the start of the conversation.
We talking about before they’ve even sat in the car, within the first 2 minutes.
After listening to this episode, you will leave with 3 techniques that can help you navigate this question.
Here are the highlights:
{02:24} Small talk
{04:17} Easiest part of my job
{07:11} Is the car is right
{12:12} Don’t take it personally
{12:36} Read your customer
{12.45} Slow them down, by speeding them up
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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