The Media Machine Navigating the Next: Peter Blacker on Innovation in Streaming
In this episode of The Media Machine, host Johanna Salazar sits down with Peter Blacker, founder of Navigating the Next and former EVP of Streaming and Data Products at NBC Universal. They discuss challenges in the streaming space, the future of ad monetization, and the integration of AI in media. Peter shares insights from his extensive career in multicultural media, emphasizing the importance of authenticity and innovation in today's rapidly evolving media landscape. They also delve into the significance of an inclusive content pipeline, the impact of mobile technology, and the excitement around upcoming global events like the FIFA World Cup.
SHOW NOTES
00:00 Introduction to Streaming Challenges
01:17 Meet Peter Blacker: A Media Pioneer
02:37 Building Inclusive Content Pipelines
04:23 The Media Machine: Process, Profits, People, and Planet
08:04 Innovations in Advertising: Pause Ads and Power Breaks
09:39 The Future of Ad Monetization
11:29 The Rise of Mobile Commerce
12:54 Multicultural Rock Stars in Media
17:59 The Impact of the World Cup & Women's Sports
20:30 Technological Innovations: AI, AR, and VR
26:09 Navigating Risk and Making Bold Moves
28:38 Launching Navigating the Next
31:36 Conclusion and End Credits
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra.This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
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PODCAST LINKS
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ABOUT THE PODCAST
This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.
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