Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you’re running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody’s perfect. But don’t worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don’t miss this episode!

Chapters:

00:00:00 – When Two Marketers Walk Into a Podcast...
00:00:27 – The New Year Hype Is Fading—Now What?
00:01:12 – The Four C’s That Separate Winners from Wishers
00:02:47 – Why 10X Goals Force Better Decisions
00:05:52 – Stories That Prove Small Thinking Won’t Cut It
00:09:19 – The Moment Commitment Gets Real
00:16:38 – Courage & Capability: The Price of 10X Growth
00:19:35 – Your Why Is Either Fuel or Dead Weight
00:23:22 – The Takeaway That Could Change Everything

LINKS AND RESOURCES:

Episode 663: How to Make Your Present Better by Making Your Future Bigger
10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

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