Porter Robinson has a unique relationship with being famous. With his new record SMILE! :D, the 32 year old producer and DJ steps front and center into the spotlight for the first time in his career, working through his thoughts on fame in the process — something he says he’s “addicted” to.

The first track on the record, “Knock Yourself Out XD,” is a hook-laden radio pop hit destined to sit on a neon green iPod shuffle, filled with chiptuned synth textures and tongue-in-cheek lyrics about what it means to contend with nuclear levels of celebrity. Robinson’s voice is also front and center, unencumbered by the vocal manipulation and heavy production defining his two previous albums. “”Knock Yourself Out XD” was me indulging that fantasy of like, This is so not a Porter Robinson song. Everyone's gonna hate this,” he said. “But this is what seems really fun to me right now.”

The rest of SMILE! :D juggles two truths about Robinson: his innate desire for a positive relationship with the culture that surrounds him, and his dark, introspective nature, highlighted on tracks with stark names like “Is There Really No Happiness?”. But “Knock Yourself Out XD” is deeply silly – filled with cheeky lyrics like the line “Bitch, I’m Taylor Swift.”

It’s new territory for him, but Robinson’s inclinations are, always, to “burn everything down and start fresh.”

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