The Importance of Planning

Taking the time to thoroughly plan a project can significantly impact its success, as understanding the underlying reasons for a project is crucial. By clarifying the 'why' behind a project, one can more effectively align actions with desired outcomes, reducing the risk of scope creep where unnecessary features are added. This method was illustrated through the example of architect Frank Gehry, who engaged with city planners to ensure the Guggenheim Museum in Bilbao fulfilled its purpose of attracting tourists. A clear understanding of the project’s goals aids in evaluating decisions, enabling one to reject any ideas or features that do not contribute to achieving the intended outcome.