The Impact of AI on Destination Marketing featuring Discover Puerto Rico

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In the third and final episode of our Mindtrip mini-series, we sit down with Discover Puerto Rico’s CMO, Storm Tussey to see how AI is reshaping trip planning - making it easier, smarter, and more personal while keeping culture and community at the heart of the journey.

Our conversation explores how the destination uses AI to turn inspiration into real itineraries - helping travelers move from “where should I go?” to “here’s my perfect trip.” From safety questions to salsa lessons, from coffee haciendas to eco-adventures, we unpack a practical framework for personalization that respects the island’s identity and lifts up small, local businesses.

Then, Mindtrip’s CMO, Michelle Denogean joins to share what they’re seeing across destinations: how conversational trip planning surfaces hidden gems, why human storytelling still matters, and how AI-driven insights are helping DMOs refine content, fill information gaps, and connect more deeply with travelers.

If you’re rethinking how to market destinations in the age of AI—or simply want to see what smarter, more human-centered trip planning looks like - this episode offers both inspiration and actionable ideas for the road ahead.

We hope you enjoyed this series! For more information, please visit Mindtrip.

Don't forget to oin us at our AI Summit next week for a panel discussion “How DMOs Are Being Transformed By AI,” hosted by Matthew Gardner from Travel Massive London. If you’re listening after October 28–29, watch on our YouTube channel: Travel Trends Podcast.

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