Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.

In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.

We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.

We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.

Mentioned Resources:

• HyperGrowth Partners
• Deepgram
• Ashby
• Retool
• Auth0
• Vercel
• Vue
• Cursor
• GitHub
• CoPilot
• Sirius

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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