ServiceNow Podcasts It's Friday! Juan and Tim rant about data and context graphs
Jan 16, 2026
Juan and Tim dive into the buzz around context graphs and how they differ from semantics in AI. They discuss executives' skepticism about the hype surrounding context in social media. Context should be embedded in larger platforms rather than being a standalone feature. The hosts highlight the need for practical applications, emphasizing industry-specific solutions over generic claims. They caution against overpromising on data centralization, recalling lessons from the big-data hype era. Finally, they advocate for transforming data reporting into actionable decision-making.
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Episode notes
Context Is Broader Than Semantics
- Context is broader and less defined than semantics, and it's driven by what AI needs to be successful.
- Juan emphasizes thinking about different kinds of contexts and where they should be managed.
Context As A Platform Feature
- Context management should be a feature inside larger platforms, not a standalone product.
- Tim argues organizations want outcomes, not separate metadata tooling detached from workflows.
Capture Tacit Knowledge Too
- Capturing tacit and executed knowledge matters as much as building semantics automatically.
- Juan highlights combining people's mental models with automated knowledge-graph construction for better AI use.