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Netflix made a significant move in the entertainment industry by renting NFL game rights for Christmas Day. The streamer agreed to pay $150 million for two games, which is a record-setting amount for live sports coverage. This rental strategy contrasts with the traditional approach where networks purchase extensive rights to sports events at exorbitant prices. By airing the Kansas City Chiefs on Christmas Day, Netflix aims to attract an audience that could lead to its most streamed live event ever, highlighting the potential of renting in the media landscape.