🎬 From Script to Sizzle: How We Cooked Up the Font Awesome 7 Promo Video 🎬

Summary

What does it take to shoot a high-energy, humor-packed, visually delicious Font Awesome marketing video? A 12-hour day, a diner full of chaos, and a guy in a hot dog suit. In this episode, Matt chats with Jory and Isaac, two key players behind the Font Awesome 7 video, about the hilarious mishaps, creative choices, and ridiculous amounts of pancakes that went into bringing the video to life.

They cover everything from why FA videos always feature food-themed settings to the art of keeping a cast of recurring characters (aka the Font Awesome Cinematic Universe). And yes, Easter eggs abound — including a cameo from FA co-founder Dave Gandy, cheers-ing a Stormtrooper, blue milk in hand. Plus, Isaac documented the whole process, creating FA’s first behind-the-scenes mini-documentary.

Key Takeaways

🔥 FA videos don’t follow the “no comedy in tech” rule — and that’s exactly why they work.

🎬 From coffee shops to candy stores to diners, FA videos always have a warm, real-world setting (because a lab full of beakers? Snooze).

🤝 The same cast keeps coming back — because the FA Cinematic Universe is a thing now.

📹 The behind-the-scenes doc captures the chaos of shooting in one day —including an entire subplot about pancakes raining from the sky.

🌭 A guy in a hot dog suit wore it all day. No, really. All day.

👀 Hidden Easter eggs in the video include an inside joke about “changing the recipe” and a blue milk cheers from FA’s co-founder.

Timestamps

🎤 0:00:09 - Welcome to Podcast Awesome! Matt sets the stage for this episode, talking about the Font Awesome 7 video shoot, the team behind it, and why humor is baked into FA’s DNA.

🎞️ 0:04:06 - The evolution of FA videos: From Kickstarter promos to a full-blown recurring cast — how FA has built a Cinematic Universe of its own.

🍪 0:10:45 - The FA video playbook: Coffee shops, candy stores, and diners—why FA videos always happen in warm, real-world food settings instead of cold tech labs.

🎭 0:18:05 - Bringing the band back together: How the same actors, crew, and production team keep the FA vibe consistent (and keep the jokes landing).

📹 0:26:11 - Lights, camera, pancakes! Improv moments, VFX wizardry, and an actor in a hot dog suit — who refused to take it off all day.

🎬 0:32:16 - The behind-the-scenes doc: For the first time ever, FA captured a full BTS look at a marketing shoot — outtakes, problem-solving, and late-day delirium included.

🐣 0:35:31 - Easter eggs and inside jokes: Dave Gandy’s blue milk toast, a deep-cut Star Wars reference, and a menu full of hidden Font Awesome-specific gems.

Links & Credits

🎥 Watch the Font Awesome 7 video: https://www.youtube.com/watch?v=YmYXJGEyBXI

🎬 Check out the Behind-the-Scenes Mini Doc: https://www.youtube.com/watch?v=e3pTha-tT3c

🎵 Theme song by Ronnie Martin
 🎛 Audio mastering by Chris Enns at Lemon Productions
 🎤 Podcast production by Matt Johnson
 🎥 Video production and behind-the-scenes doc by Isaac Chase

Got thoughts on the episode? Hit us up on social and let us know what your favorite moment was!

Now go make something awesome. 🚀🎨

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