Notes To My (Legal) Self Season 13, Episode 1: The Journey to a Transparent Marketplace for Legal Services (with Basha Rubin)
In this full episode of Notes to My (Legal) Self, Olga V. Mack sits down with Basha Rubin, CEO and Co-Founder of Priori to explore how legal marketplaces are transforming the way in-house teams find, hire, and manage outside counsel.Basha shares her journey from Yale Law School during the 2008 recession to co-founding Priori in 2013, and how the company evolved from serving individuals and small businesses to partnering with Fortune 10 enterprises.
Together, Olga and Basha dive into the rise of legal marketplaces, the role of data and AI in decision-making, and why alternative providers are reshaping the future of legal services.
Together, Basha and Olga explore:
• Why the traditional big law model underserves many clients
• How in-house teams can categorize legal work by risk and complexity
• Practical benefits of marketplaces for efficiency, cost savings, and expertise
• The growing importance of data-driven, defensible legal decisions
• How AI and technology are shaping the future of outside counsel management
Key Learning Outcomes:
• Understand how legal marketplaces provide alternatives to big law firms
• Learn strategies for smarter allocation of legal work across risk levels
• Discover how data and scorecarding can improve outside counsel selection
• Gain insight into the impact of AI on in-house counsel decision-making
• Explore the future of legal services through Priori’s marketplace model.
If you’re an in-house lawyer, legal ops professional, or legal leader seeking innovative ways to manage outside counsel, Basha’s insights offer a roadmap for embracing efficiency, transparency, and strategic value.