129. Jay Heinrichs: Persuasion Lessons from Cats and Pop Culture

Jay Heinrichs is the author of the New York Times bestseller, “Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.” As a persuasion and conflict consultant, he has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, Professional Speechwriters Association, the Pentagon, […]