Eric Sheinkop, CEO of The Desire Company

The Desire Company matches and retailers with the right experts to trial, test and review products, producing video reviews for use at the point of sale and across digital marketing channels. These partnerships are proving to drive an increase in conversions, time on site and an increase in marketing effectiveness. Co-founder and CEO Eric Sheinkop discusses the creation of The Desire Company, his experience raising capital for the startup and place for the future.