Pradeep Gupta on What Makes the Indian Voter Tick

This month, voters are going to the polls in five Indian states to select the members of their respective state assemblies. These polls are being seen as a test of Prime Minister Narendra Modi’s popularity and the ability of the Modi-led Bharatiya Janata Party (BJP) to grow or further consolidate its popularity in the eastern and southern parts of the country. Election results will be announced on May 2 but, before then, we will hear from a litany of exit polls that will try to predict the outcomes of these five contests. The exit polls conducted by Axis My India will among the most eagerly anticipated. The firm has garnered a reputation for accurately predicting a spate of recent elections across India. Milan’s guest on the show this week is Pradeep Gupta, the Chairman and Managing Director of Axis My India and author of the brand-new book, How India Votes: And What It Means. Milan and Pradeep discuss why it is so hard to conduct election surveys in India, why Indian voters are delivering more decisive mandates of late, and how Narendra Modi has established a unique connection with Indian voters. Plus, the two discuss the state of the political opposition and how Modi was able to turn demonetization, a questionable economic policy measure, into a big political winner.