David Rubin is a tenured CrossFit affiliate owner who recently went through a rebranding. But that's not why I had him on the podcast. In fact, his rebranding went pretty well.
The 4+ locations that he's opened in his career - now that's a different story.
David comes on this episode of How I Broke This to discuss all the ways he fucked up opening multiple locations, having to close them, partnering with the wrong people, etc.
So if you're thinking of expanding your empire, definitely give this a listen.
And as always, thank you to my guests who are humble enough to share their fuckups with the rest of us!