As a small business owner, do you cringe at the thought of having to sell in your business? Are you just not into sales and don’t like to be pushy with people?

In this evergreen podcast episode, Trudy interviews Nikki Rausch who has a strong background in sales, with many years of experience. Nikki started out working in male dominated industries and didn’t feel comfortable using their traditional sales methods. So she figured out her own way of selling … a way that didn’t include any of the typical characteristics of a pushy salesman.

Nikki was very successful. And when she realised that other women business owners just weren’t comfortable with sales, she wanted to use what she’d learned to help them. Because if you don’t have sales, you don’t have a business.

Nikki now teaches women entrepreneurs how to sell effectively in ways that work AND that they are comfortable with.

This episode originally came out a couple of years ago. And it's one that's worth listening to again and again so I decided to reshare it with you. So whether you're heard what Nikki has to say before or it's new to you, you're going to get good value from listening in our conversation.

In this podcast Trudy and Nikki talk about -

The importance of building rapport with potential clients
The role of scripts and how to tailor those scripts so that they feel comfortable to each individual
The role the mindset plays in sales
Tips to get going with sales when you’ve started to build confidence in your business
How the Sales Maven Society can help your business

Have a listen and a think about how you can apply the principles that Nikki shares for your own business.

If you’d like regular notifications when podcast episodes go live, as well as tips and techniques for growing the online part of your business, you can sign up here.

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