The Hustle Daily Show Apple’s AI Siri upgrade and Mistral’s $14B valuation
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Sep 5, 2025 Maria Gharib from the Mindstream newsletter dives deep into Apple's imminent Siri upgrade, hinting at an exciting collaboration with Google. She also highlights Mistral, a French AI company soaring to a $14 billion valuation, and discusses its impact on Europe's AI landscape. Additionally, the conversation touches on Amazon's innovative Lens Live feature for streamlined shopping and how JetBlue is partnering with Amazon for satellite internet. It's a fascinating insight into the competitive world of AI innovation!
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Prepare For Camera-First Shopping
- Use real-time camera shopping features like Amazon's Lens Live to reduce friction between discovery and purchase.
- Expect immediate buying behavior from users and plan product listings and UX accordingly.
Apple Embeds AI Search In Siri
- Apple plans an AI search called World Knowledge Answers integrated into Siri to pull and summarize web content.
- The move leverages Siri's native presence across ~2 billion devices to regain relevance in AI search.
Apple Will Lean On External Models
- Apple may fast-track Siri by integrating third-party models like Google's Gemini and Anthropic rather than building from scratch.
- This strategy pairs Apple's ecosystem reach with external AI horsepower to deliver a seamless user experience.