NEXT.io Podcast Denys Parkhomenko: Less but better and the art of Sportsbook innovation
🎙 NEXT.io Podcast #239, Denys Parkhomenko, CPO at GR8 Tech
More features don’t always mean more value. In this NEXT.io Podcast episode, Pierre Lindh sits down with Denys Parkhomenko, Chief Product Officer at GR8 Tech, to unpack why "less but better" is becoming the winning mindset for the next generation of iGaming platforms.
With a legacy in B2C and deep experience scaling complex sportsbook products, Denys shares a clear-eyed view on what operators really need from their platforms and what they should avoid at all costs.
⏰ Timestamps:
00:00 - Intro
00:21 - Sponsors message
01:38 - Welcoming Denys Parkhomenko
02:31 - GR8 Tech’s approach: less but better
04:32 - Why sports betting platforms all look the same and how to stand out
06:11 - How to stand out in the market
09:03 - Balancing client requests with product strategy
12:07 - GR8 Tech’s “extendable platform” mindset
14:15 - What true scalability looks like in platform infrastructure
16:14 - Casino CoPilot, internal automation, and writing code with AI
18:01 - How new operators should evaluate platforms
19:33 - Why reputation, results, and transparency matter most
21:08 - Trust-building through onboarding & long-term collaboration
23:52 - Conferences vs coffee lines: where real conversations happen
27:25 - What’s next for GR8 Tech
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
Pragmatic Play – Industry-leading content provider.
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