Money 4 Nothing The Political Economy of Rap Beefs
Drake vs. Kendrick was about more than personal insults or verbal one-upmanship—it was a referendum on the most dominant figure of the last decade of rap (Drake), as narrated by the only classicist with the critical clout and popular cred to issue the judgement. But while the conflict was ultra-current, the chosen forum dates back to the very beginning of rap, a symbolically charged space tied deep to its genetic code. What does a rap battle mean? How has it evolved? And why does it carry so much importance? To explore the question, Saxon and Sam go through the history of rap beef, tracing changing conventions and their relationship to both the music industry and the aesthetic structures of feeling that surround it. Then, they try to figure out what made this battle so intense—moving from Drake as 21st century Bowie to the "contentification" of music in the social media era. The Bridge to Gucci to the Grahams….with a few detours.