Today we’re speaking Eric Orton about the book Born To Run by Chris McDougall. Eric is actually featured in the book in a major way. He’s a world renowned endurance athlete and coach who was with Chris through much of his journey discovering minimalist running, and the Tarahumara tribe in Mexico: the tribe which inspired the thesis of the book: that human beings are born distance runners. And that the modern shoe industry has made our most valuable work tool—our feet—weaker and less capable. The direction of choice for the future of athletics is not more features and tools around our feet. But less. Eric recently co-authored the Sequel—Born to Run 2—with Chris McDougall, it’s a coaching guide to help athletes incorporate the lessons learned from Born to Run. He’s also the author of the Cool Impossible, an incredible book for athletic ambition.