Hacks On Tap The Canary in the Keystone Mine (with Bob Shrum)
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Dec 9, 2025 
Bob Shrum, a legendary Democratic strategist and former director of USC's Center for the Political Future, shares his insights on Trump's waning influence amidst economic troubles. They discuss potential messaging strategies for Trump and the GOP's internal struggles, including retirements and divisions. Shrum highlights the importance of focusing on opportunity and affordability for the Democrats while pondering the future of Trumpism. The conversation delves into signs of Trump fatigue, including cognitive decline, and anticipates potential contenders for 2028.
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Trump's Political Half-Life
- Donald Trump appears to be in serious political trouble driven mainly by collapsing economic perceptions and polling.
- His tendency to ignore messaging discipline and his declining energy amplify the risk of a sustained midterm downturn.
Pivot To Simple, Concrete Promises
- If you could control Trump's messaging, pivot to tangible promises like lowering premiums and rebrand healthcare as a new, simpler plan.
- Offer quick, concrete wins and blame tariffs for short-term pain while selling a narrative of industrial comeback.
Health Care Will Be The January Flashpoint
- Future political fights will center on actual healthcare premium increases, not hypothetical threats.
- Democrats positioned themselves well by elevating the issue during the shutdown and can revisit it when premiums rise.