How to Prepare for a Crisis with Edward Segal

Layoffs, scandals, use of AI gone wrong… These days there seems to be significant crisis looming and we need to prepare. As my guest says, its not a matter of if a crisis happens but a matter of when. In today's episode we have Edward Segal, the author of The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands and the award-winning and bestselling Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies. Today you will learn how to prepare to manage a crisis.

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