Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth