86 - Marketing Planning Series (Rob Singer, CMO at Remitly)

WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more.

Rob Singer is CMO at Remitly. Prior, Rob was CMO at Ancestry.com, and at Smule, and at Habit.

I've had Rob on before - check out Episode 17!

Remitly was founded in 2011, has 1,264 people (WOAH) and is based out of Seattle. And guess what?! They IPO'd September 2021!! Remitly helps people send money across borders. There are millions of immigrants around the world that make the huge sacrifice of leaving their families behind to live and work in another country. Remitly makes international money transfers easy.

Here's what we hit on:

2022 Marketing Plan (HINT: being public doesn’t matter, what’s gotten us here will enable us to keep moving forward);

For new customer acquisition and revenue growth, we spend to a certain payback;

Now we're focusing more on organic growth (creating demand in lower cost channels);

Marketing channels we're leaning into (HINT: audio, TV);

Marketing content we're leaning into (HINT: music and food);

Rob's personal and professional goals.

You can reach Rob on LinkedIn: www.linkedin.com/in/rob-singer-313131/

Find out more about Remitly: www.remitly.com

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit my website: www.furmanovmarketing.com

Thanks for listening!