Neil Cooper : Without alignment there is no vision

Episode 33 of series 4 is now LIVE and I had the pleasure of talking to Neil Cooper, Executive Creative Director for Critical Mass in EMEA and APAC.

Tune in now to hear us chat about the importance of aligning people to your vision, giving people responsibility to create change and the importance of hiring people and creating work that’s reflective of the world we live in and why that needs to be absolutely ingrained in everything we do.

Key takeaways include:

• why the word culture should be banned
• why some people shouldn’t be leaders
• why how you think matters more than the end result

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