029 - State of GORUCK 2020: Chaos is Opportunity

History is happening all around us, and it’s going to be OK.

In the spirit of leading with transparency, since 2013 Jason has published a “State of GORUCK” blogpost for the community. He turns 2020’s post into Episode 029. You can read the full post, comment and ask questions HERE.

The episode covers GORUCK’s evolution from 2019 to 2020 through COVID to the present with an eye toward the future including: revenue and net income year over year; contraction in Events but growth in community and Ruck Clubs; growth in the training side of the business with Sandbag and Ruck training and accompanying gear (like ruck plates); GORUCK Foundation (Java Forever) donations; and the launch of GORUCK Media including this podcast, “The Standard” a feature documentary on GORUCK Selection, and book launch (with more to come). 

Jason also walks through the business of manufacturing and distribution — in the USA and overseas — and the decision to bring GR1, GR2 and GR3 production back to be built exclusively in the US beginning in 2021. There are other technological, tactical, training, event and gear announcements for 2021 and beyond. 

“I choose this way of life, and I choose to fight for the values I hold dear regardless of outcomes. I do it because it’s a rewarding and fulfilling way to live this one and only life I have, and because my greatest fear growing up was a boring life. And this is definitely not boring, come what may. This journey would not be possible without your support, and I’m grateful to you all in this year 2020 and for all the years of my life. Thank you from sunny Jacksonville Beach, Florida.” — Jason McCarthy

Links:

• State of GORUCK 2020 - Blog Post
• Jason’s Speech at Travis Manion Foundation and TMF 9/11 Ruck & Run Video 
• “The Standard” Documentary on GORUCK Selection
• Emily’s Instagram
• Learn more about GORUCK and SRT (Sandbag and Ruck Training)
• Glorious Professionals podcast website