The Story of a Brand Endangered Species Chocolate - Chocolate Bars that Do Good, Better!
This episode is brought to you by SARAL & Tidio.
In today’s episode, we interview Curt Vander Meer, CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into “doing good, better” with the hope of leaving a positive and lasting ripple in their wake.
They are on a mission to seed joy through abundant giving by donating 10% of net profits to impactful conservation organizations and initiatives. Since 2016, over $3,100,000 has been donated.
Highlights:
* His Gratitude Story
* Mission-based brands have a magnetic force around them
* Why mission-based brands should focus on providing an exceptional customer experience
* How to keep the mission front and center with employees and customers
* Why do they name their chocolate bars based on the endangered animal and not the ingredients?
* How they use packaging to further the mission
* Conservation is hard work and why they donate 10% of profits to these organizations
* Curt describes the values of the company
* What is he most proud of about Endangered Species Chocolate?
* Is there a secret sauce to the longevity of a consumer brand?
* A breakdown of ingredients and products
* And so much more…
Join Ramon Vela and Curt Vander Meer as we break down the inside story of Endangered Species Chocolate on The Story of a Brand.
For more on Endangered Species Chocolate, visit: https://www.chocolatebar.com/
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