Getting reviews for your products is essential for your sales success, but other than hitting up friends and family members to do your reviews, what other ways can you obtain them. There are actually several, but one of my favorites is using Foursquare.

What is Foursquare? It’s essentially another form of Yelp! but better. With Foursquare you can search for reviews on certain products in any number of locations. You can then scope out the profile of the reviewer to see how many they’ve left on Foursquare and what their ranking is.

You can also access that person’s social media profiles and see what types of products they like reviewing. The possibilities for finding fantastic reviewers are truly endless. Plus, these people are reviewing off of Amazon, so their Amazon reviewer ranking will be higher.

There are some pitfalls that you need to avoid if you plan to use Foursquare in your long term business strategy. Listen in as I share the way I use Foursquare and what you should NOT do while using the platform.