WHAT IF WE GET IT RIGHT? Earth is our only shareholder 🌏, with Patagonia CEO Ryan Gellert
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Dec 12, 2025 Ryan Gellert, CEO of Patagonia and environmental advocate, shares insights on the future of corporate responsibility. He discusses how companies can prioritize long-term environmental goals over short-term profit. Ryan highlights Patagonia's commitment to protecting public lands and its innovative mission shift that positions Earth as a shareholder. He explains the unique ownership structure and how profits are reinvested for sustainability. The conversation emphasizes the need for courage in leadership and calls for individuals to leverage their influence for environmental action.
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Break Short-Term Business Thinking
- Companies must break short-term thinking and stop treating environmental costs as externalities.
- Without long-term thinking, businesses risk having no customers because "there's no business to be done on a dead planet."
Use Corporate Voice Responsibly
- Speak truthfully about science and stick to issues where your business has credibility.
- Use corporate voice to advocate for policies that protect nature and functioning democracy.
Saving Rivers In The Balkans
- Ryan described campaigning to protect rivers in the Balkan Peninsula and helping create Vjosa Wild River National Park.
- Patagonia partnered with local NGOs and progressed from protest to an MOU with Albania and eventual park declaration.