Get ready for a sneak peek into content trends of 2026! Discover how to find inspiration in your surroundings and leverage personal experiences for better connection. Shannon reveals the significance of relatable hooks that keep audiences engaged. Learn about the effective REP hook formula and how specific details dramatically enhance viewer relatability. Plus, explore real-world examples and tips for tailoring content to resonate with your audience's needs. Excitement for genuine connection is building!
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volunteer_activism ADVICE
Use Current Context As Content Fuel
Look outside your window and create content about what's relevant right now to your audience.
Use seasonal, cultural, or local cues to make posts timely and relatable.
insights INSIGHT
Social Media Is Returning To Connection
Social media is returning to its original purpose: connection through everyday sharing.
Authentic, personal content that reflects real life will continue to win into 2026.
question_answer ANECDOTE
Viral POV: Med Student + Whole Foods
Shannon breaks down a viral reel: a four-clip POV about a med student buying a $35 Whole Foods family meal.
The simple sequence (walk out, open, plate) and seasonal timing drove millions of views.
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I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s literally right outside your window, and the core reason for all social media. We’ll do a reel breakdown discussing key elements and why they work, revisiting the REP hook formula, and making sure your content is always specific to your audience.
In this episode we’ll be covering:
Finding content inspiration through relevant and current events to create content that is personal, relatable, and actually connects.
The core reason for all social media, because genuine content that connects and resonates keeps us coming back for more.
A content breakdown of what’s really working right now, we’ll review different key elements and why they work.
How to weave relatable words, proof of expertise, and personal touches into content that resonates with your audience.
The ultimate reel hack that keeps people coming back.
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Good Content with Shannon McKinstrie