The Writer Files: Writing, Productivity, Creativity, and Neuroscience How Stanford Prof. & Comms Expert Matt Abrahams Writes
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Apr 5, 2024 
Stanford Professor and communications expert Matt Abrahams shares communication tips for writers, evolution of his podcast into a book, embracing mistakes in public speaking, challenges of recording an audiobook, and importance of oral communication skills for authors.
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Overcoming Knowledge and Passion Curses
- Writers often suffer from the curse of knowledge and the curse of passion, which make them too close to their work to communicate effectively.
- The antidote is empathy, understanding the audience's perspective to convey information clearly and engage them.
Garbage Sale Success Story
- Matt Abrahams tells a story about how misspelling 'garage' as 'garbage' in a sale sign helped them out-sell others.
- This early experience showed him that language and communication can powerfully influence people.
Set Goal Then Structure Message
- Start your communication by defining a clear goal with three parts: what you want the audience to think, feel, and do.
- Then find a narrative structure suited to your topic, goal, and audience to deliver your message effectively.