108: Customer Lifetime Value: Why It Matters

Customer lifetime value. You buy till you die.

Seriously, though. We’ve all heard a lot about CLV, but most of us don’t know how to leverage it. Savvy agencies realize that lifetime value is the new metric that matters.

Recently on The Innovative Agency, I chatted with Michael Greenberg, Founder & CEO at Retina.ai, about CLV, lifetime value, and accurate predictions.

What we talked about:

- The meaning of CTV & LTV, and how to measure them

- Mediating between agency, customer, and brand

- Developing meaningful lifetime value metrics

- How to talk about LTV with CMOs

- Creating models based on LTV

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.