Chinese nail-care sets its sight on international markets
Oct 25, 2023
auto_awesome
Experts in the Chinese nail-care industry discuss the rapid growth of the industry in China and its expansion into international markets. They also explore personal experiences with nail care and the influence of celebrities on the industry. Additionally, they delve into the reasons behind name changes in the entertainment industry and the impact of names on success and personal identity.
The nail care industry in China has experienced rapid growth due to increasing customer interest in nail art as a fashion statement and a form of self-expression, with companies now looking to expand into the international market.
Celebrities often adopt pseudonyms or stage names for marketability and cultural reasons, which can contribute to their success in the entertainment industry.
Deep dives
The Nail Care Industry in China
The nail care industry in China has experienced rapid growth due to increasing customer interest in nail art as a fashion statement and a form of self-expression. The market size is estimated to reach 666 billion yuan by 2027. Online apps like Hulijia connect consumers with nail technicians, and celebrities play a role in driving the nail craze among Chinese youth.
Expanding into the International Market
Chinese nail care companies are looking to expand into the international market to seek further growth. Some companies, like the domestic nail care company founded by Song Zhao, have found success in venturing into foreign markets. There is a significant market for nail care in Africa and Southeast Asia, and Chinese nail companies are adapting their products and services to cater to local beauty trends.
Celebrities and Their Stage Names
Celebrities often adopt pseudonyms or stage names for various reasons. Marketability is a primary factor, with unique and easily pronounceable names helping artists stand out. Cultural and ethnic factors may also influence name changes. While having a memorable name can contribute to success, it is not the sole determinant, as talent and other factors play crucial roles.
The nail-care industry has been taking off big time in China for years. From nail tips and kits to nail salon services, there's a whole ecosystem of small businesses thriving on the beauty treatment of nails. Companies have set their eyes on the international market. / Why do celebrities change their names (17:10)? On the show: Heyang, Junya & Josh Cotterill
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode