Round Table China cover image

Round Table China

Chinese nail-care sets its sight on international markets

Oct 25, 2023
Experts in the Chinese nail-care industry discuss the rapid growth of the industry in China and its expansion into international markets. They also explore personal experiences with nail care and the influence of celebrities on the industry. Additionally, they delve into the reasons behind name changes in the entertainment industry and the impact of names on success and personal identity.
26:57

Podcast summary created with Snipd AI

Quick takeaways

  • The nail care industry in China has experienced rapid growth due to increasing customer interest in nail art as a fashion statement and a form of self-expression, with companies now looking to expand into the international market.
  • Celebrities often adopt pseudonyms or stage names for marketability and cultural reasons, which can contribute to their success in the entertainment industry.

Deep dives

The Nail Care Industry in China

The nail care industry in China has experienced rapid growth due to increasing customer interest in nail art as a fashion statement and a form of self-expression. The market size is estimated to reach 666 billion yuan by 2027. Online apps like Hulijia connect consumers with nail technicians, and celebrities play a role in driving the nail craze among Chinese youth.

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