What have I missed? #5 - Quality as fitness for purpose
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Nov 3, 2023 Explore the intriguing concept of quality as it relates to purpose with co-founders of Bellroy. Discover how customer perceptions of 'quality' have evolved over time. Delve into the debate on whether a Ferrari is truly high-quality based on its purpose. Learn about the balance between versatile and specialist design in product development. Andy and Lina highlight the importance of emotional and social aspects when assessing quality, shifting the conversation from mere functionality to deeper user connections.
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Customers Perceive Quality Without The Word
- Bellroy customers describe the brand as "quality" even though the company never markets the word.
- Lina and Andy prefer to focus on creating products that are fit for purpose rather than claiming "high quality."
Quality Defined As Fitness For Purpose
- Andy learned to define quality as "fitness for purpose" during his design engineering studies.
- He links that definition to broader life choices and product decisions at Bellroy.
Ferrari Example Shows Purpose Matters
- Andy uses Ferrari and Formula One to show quality depends on purpose and context.
- A Ferrari is high quality for speed and show, but poor quality off-road or for novice drivers.
