Disruptors Caffeine Cast: Free to Low-Cost Marketing Strategies To Grow Your Business Fast [Business, mindset, entrepreneur, disruptors]
Having problems with limited funds for marketing your business? Let’s shatter the notion that big budget equates big results. In this episode of The Disruptors Podcast, Rob Moore lets you in marketing strategies that can be done at zero to low cost while creating the highest impact on your business.
Discover today how he and his business partner, Mark Homer, built Progressive Property from the ground up with just a little amount of money. They were able to grow their property portfolio, their income, and their clients. Rob shares a lot of resources you could use for free marketing – from the social media platforms to podcasting to crowdfunding sites. They’re everywhere; all you have to do is sign-up, create your profile, and produce high-quality content to increase engagements with your prospects.
KEY TAKEAWAYS
- Rob recalls how he and Mark Homer met through a local business meeting in Peterborough. Then, there and there, they planned to start Progressive Property. In the beginning, each of them puts 300 quid each and Rob's was on a credit card. So, the only way Rob can market is either for free or at a low cost.
- Rob also shares how his public speaking stints in networking events helped him. He was able to do sales pitches and established to be the go-to expert. Rob and Mark also got lessons from observing and talking to property businesses that went bust. These companies got big overheads and couldn't go low during the recession.
- Tips on how to market at zero or a low cost:
- Social media platforms: Facebook, Twitter, LinkedIn, YouTube, etc.
- Affiliate marketing. Get other people to promote your stuff.
- Kickstart and crowdfunding sites where people finance creations for the product. People anticipate when your product will be launched and go live as you go along.
BEST MOMENTS
- "The problem with JUST using money is all the resources that got you to the point where you could invest marketing money, you probably don't own that much."
- "You get all the leverage when you're at the front of the room rather than in the audience."
- "You can sell directly on social media but if you do it too much, you'll just lose your good will and your brand."
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979