Destination Marketing Podcast 332: When Life Gives You Lemons, Make a Viral Video with Dave Herrell
In this episode, Adam sits down with Dave Harrell, President and CEO of Visit Quad Cities, at the Destinations International Annual Convention in Tampa, Florida. They discuss the importance of storytelling in destination marketing, the evolution of the Quad Cities' podcast "QC That's Where," and the significance of owned media in their marketing strategy. Dave shares a recent experience where a creative, humorous response to a public mention of the Quad Cities went viral, highlighting the power of authenticity and community engagement in shaping public perception and fostering civic pride.
“I strongly believe that you've got a responsibility as a destination to make sure that you're reacting in a way that's true to who you are, and you can do it in a way that doesn't necessarily need to be so serious in terms of the tonal response.” -Dave Herrell
Check out the viral video!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
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