In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich!

This is more than just a cool collectible. It’s the missing link that explains how Napoleon Hill became one of the most influential personal development authors of all time. Before he shaped millions of minds, he was teaching people how to advertise. And not just the tactics, but how to become the kind of person who can persuade, influence, and move people to action.

What he taught over 100 years ago still applies today, and in this episode, I break it down. What Hill got right, what today’s marketers are missing, and why timeless strategy beats trendy tactics every single time.

Key Highlights:

The real reason Think and Grow Rich has sold over 100 million copies, and it’s not what you think
How Hill’s forgotten ad course focused on developing the advertiser before teaching any copy techniques
The biggest mindset shift every marketer needs before they write a word of copy or launch a funnel
Why so many entrepreneurs fail when platforms shift, and how to become “bulletproof” instead
The powerful advertising principle Hill taught: help your customers visualize the outcome, not the process
Why the best salespeople don’t sell products, they sell visions

I’ve gone through every page of Hill’s original manuscript and taken notes on everything. If you want to understand the strategy that makes any tactic work and become the kind of person who can market, sell, and scale anything, this is where to start. This episode isn’t about chasing the next trend… It’s about learning what never changes!

Get Russell's book notes here: ⁠⁠http://russellbrunson.com/notes

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Feed Yourself First (Feat. Rachel Hollis)