Cultivating the People-Planet-Profit model on an urban farm

Matt Draper and Minor Morgan started North Valley Organics on two plots of land in Albuquerque, and have made a commitment to the People-Planet-Profit model for their business. Working with diversity and resilience as core principles, they want farm work to be something that not only produces healthy, nutrient-dense food, but also provides a long term sustainable and joyful living for the people doing it—and the communities around them.