"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it great advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career.
In this episode, Nicki and Kate unpack why you may want to think twice about jumping too quickly into a niche.
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