Episode 552: Is it time to do a business essentials audit for your small business?

Sep 17, 2025

Fiona shares insights on conducting a Business Essentials Audit to refocus your efforts. She emphasizes the importance of identifying core business elements, much like old newspaper classifieds. Listeners learn to differentiate between busy work and impactful activities. The discussion includes strategies to realign current tasks with original business purposes and avoid distractions from vanity metrics. It's all about getting back to basics when feeling overwhelmed!

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ANECDOTE

Newspaper Classifieds Shaped Her Thinking

Fiona recounts her early job in the Age newspaper classifieds where ads were extremely concise and charged per word.
That experience shaped her view on communicating only the essentials needed to prompt action.

INSIGHT

Busy Work vs Business Drivers

Fiona observes many business activities are distractions rather than drivers of growth.
Vanity metrics and shiny objects often consume time without moving the business forward.

ADVICE

Reconnect With Your Original Purpose

Reflect on why you started your business and write down that original intention in plain language.
Use that statement to identify core offerings and the problems you set out to solve.

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Fiona uses her experience taking classified ads to help you focus on what truly matters in your business.

You'll Learn How To:

• Identify the core essentials of your business (like those old newspaper classified ads)
• Conduct a Business Essentials Audit to refocus your efforts
• Distinguish between busy work and activities that actually move the needle
• Write your own business "classified ad" with just the essentials
• Realign your current activities with your original business purpose
• Stop getting distracted by vanity metrics and shiny objects
• Get back to basics when you feel scattered or overwhelmed

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