Science journalist Gemma Milne shares her insights on how the hype-machine impacts science communication, how tech companies work to attract interest and attention, and how the general public can think critically about new innovations.

Gemma Milne is a Scottish science and technology writer and podcaster, published across many industries in the BBC, The Guardian, The Times, CNBC, Quartz, The Drum and Adweek. She is also the Deep Tech and Science Startup Contributor for Forbes Europe.

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Recorded, Mixed & Edited by Luke Robert Mason

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How Hype Obscures the Future w/ Gemma Milne