How do you build B2B brand awareness when traditional SEO and content marketing aren’t performing like they used to? We explore the shift to the new top-of-funnel for industrial marketers, where community-building, collaborative content, and audience intelligence are rising in relevance. We’ll also discuss the effects of AI on search and actionable strategies to build brand awareness in 2025.

Episode Highlights:

The rise of Brand Awareness 3.0 [2:13]
Impact of AI on brand visibility [6:47]
Changing buyer demographics [7:01]
Signs you’re lacking brand awareness [7:47]
Brand Awareness 3.0 tactics [10:56]
The role and importance of community-building [23:30]
Why you need collaborative content [12:31]
Measuring success without traditional metrics [17:15]
Top 3 recommendations for building brand awareness in 2025 [21:24]

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/

Instagram: instagram.com/weidertgroup/

Facebook: facebook.com/weidertgroup

X: x.com/WeidertGroup

YouTube: youtube.com/@Weidert

Website: weidert.com/changeoverpodcast

Connect with our host and guest:

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/

Kelly Wilhelme: https://www.linkedin.com/in/kellywilhelme/

Mentions & H/Ts:

Steve Patti: https://www.linkedin.com/in/stevepatti/

SparkToro audience intelligence: https://sparktoro.com/

Peter Caputa of Databox: https://www.linkedin.com/in/pc4media/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.

Alejandra Ruiz León - Una Alexa para Ale