Best Story Wins AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps
Jan 22, 2026
44:53
Your brand content isn’t “scaling.” It’s getting cloned into beige mush by AI—and your buyers can smell it. In a world where everyone can publish 10x more, “more” doesn’t win. Better wins.
In this episode, Jessica Rosenberg (Head of Brand at AirOps) delivers the reality check B2B teams keep dodging: AI doesn’t make marketing magically faster—it makes mediocre faster. Jessica unpacks why AI search raises the stakes on quality, how “AI-first” brands build movements (not feature piles), and why the new moat isn’t content volume—it’s taste, narrative, and systems that actually improve over time. If your strategy is “prompt → post → pray,” this one’s going to sting (in a helpful way).
We also explore:
And much more.
In this episode, Jessica Rosenberg (Head of Brand at AirOps) delivers the reality check B2B teams keep dodging: AI doesn’t make marketing magically faster—it makes mediocre faster. Jessica unpacks why AI search raises the stakes on quality, how “AI-first” brands build movements (not feature piles), and why the new moat isn’t content volume—it’s taste, narrative, and systems that actually improve over time. If your strategy is “prompt → post → pray,” this one’s going to sting (in a helpful way).
We also explore:
- The brand-building cheat code in 2026: education that changes behavior, not sales enablement in a trench coat
- The two-pizza team advantage: how a tiny crew shipped a six-week rebrand with speed and sanity
And much more.