"Every journey, every great journey, starts with a single step. And that is the most important thing... deciding I'm going to do it now the journey will reveal itself, but it will never reveal itself if you don't start it." Harold Jarboe

Join Niiamah (@niiamahashong) with Greg Westbrook II, Harold Jarboe, Angela Buckley, and Baruch Menache as they break down the analytics that actually matter for finding your real customers. Stop guessing who buys your product and start knowing.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.