As we keep swimming through the goodr ecosystem, we pause to tread water and dive deep (literally) into the “algae” that is goodr, The Brand & Design Team. Wait what, MORE ALGAE? Yeah, yeah, we know the Department of Dreams is the algae too, AND THAT’S OKAY BECAUSE IT'S SO DAMN IMPORTANT. This flock, better known in goodr world as The Illuminati, creates dope as hell designs, builds relationships and takes risks to propel the brand forward. Sound like fun? It is. Like the algae of the underwater world, The Illuminati flock is essential. Without it, growth would diminish, energy would subside and all hell would break loose with the goodr brand standards. Let’s talk to the leader of it all, the Schemin’ Demon himself, Mike Eddy.
CULTURE goodr