Podcasts are the hottest content medium of the moment—and their popularity doesn't seem to be slowing down. In 2021, people will have already spent 15 billion hours listening to podcasts, with an estimated 100 million podcast listeners in the U.S. projected by 2024. With over 20% of people listening to podcasts on a weekly basis, podcasts pose a huge opportunity for creators to reach massive, highly engaged audiences. Not to mention, a sizable revenue opportunity: In 2019, podcast advertising revenue reached over $708 million. So, how do you build a podcast that attracts loyal listeners, and turns 45-minute conversations into revenue streams? And how do you decide when to follow metrics and when to follow your gut when curating guests and topics? Thankfully, Olivia Perez — host of the podcast Friend of a Friend, a weekly talk show where she interviews the next generation of luminaries like Maggie Rogers, Bella Hadid, and - — is here to help answer these questions. • Join the party on social @workparty and stay in-the-know at workparty.com.

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Listen Up: How to Build a Subscribe-Worthy Podcast With Olivia Perez, Host of Friend of a Friend