The Ledger Podcast 'Why are people paying $200 for these?': CryptoPunks to Generative Goods with Erick Calderon of Art Blocks
Nov 18, 2024
Erick Calderon, founder of Art Blocks and a pioneer in generative art, discusses the rise of digital art in mainstream culture. He explores how computer code can transcend traditional artistic boundaries, challenging perceptions about digital ownership thanks to blockchain technology. Calderon shares insights on building community within the art world and the transformative power of generative art. He also touches on the exciting potential of generative goods and the innovative consumer experiences they can provide.
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Art Blocks Origin
- Erick Calderon's idea for Art Blocks originated while claiming CryptoPunks in 2017.
- He realized the potential of blockchain to inject randomization into generative art, leading to a three-year development process.
Generative Art Explained
- Generative art involves creating a framework of instructions (an algorithm) instead of the artwork itself.
- This allows for variability and automation, making each output unique.
Co-creation in Generative Art
- Generative art on the blockchain involves a co-creation process between the artist, computer, and collector.
- The artwork doesn't exist until the collector mints it, injecting randomness and finalizing the piece.