Business Daily
Stars, Shirts and Sponsors
Aug 9, 2018
Football finance expert Rob Wilson and retailer Doug Bierton discuss the financial aspects of elite football clubs, such as player transfers, sponsorships, and merchandising. They also talk about the nostalgic value of vintage sponsors on football shirts and how clubs maximize revenue through multiple sponsors. The podcast explores the impact of sponsors on sports leagues and clubs, including the debate on their effectiveness and value.
17:28
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Quick takeaways
- Player marketability justifies high transfer fees like Cristiano Ronaldo's 100 million euro deal at 33 years old.
- Diverse sponsorships on team shirts, as seen with Llanelli Scarlets, enable increased exposure and revenue generation.
Deep dives
The Valuation of Top Football Players
Discussions center around the significant transfer fees of top football players like Cristiano Ronaldo and Neymar. Despite Ronaldo's age of 33, experts believe his marketability makes the 100 million euro deal with Juventus a sound investment. The shift in transfer fees post-Neymar's record-setting deal has reshaped the market, with sponsorship deals and commercial revenue playing a vital role in recouping costs over a player's contract period.
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