Stats and Data are meaningless if there's not a takeaway.

We all love data, but can get easily caught up in it if there's not a "next action" associated with it.

This is why I love Google's new metric, "Relative Mobile Conversion Rate."

It is simple, and it uses a percentage breakdown to tell marketers and small business owners responsible for their website, when and what to do to increase their mobile conversions.

This is obviously in response to data that shows mobile traffic share is increasing about 25% - 35% for "the average website" year over year.

So if you're wondering how to make your mobile website convert better, and start with real data to examine your situation, watch this video.