FULL COMP: The Voice of the Restaurant Industry Revolution From Trauma Surgeon to Taco Tycoon: Mohammad Farraj on Risk, Reinvention, and Experience-First Growth
What if the stable path isn’t the right one?
Mohammad Farraj was on track to be a trauma surgeon. Instead, he left medicine to launch a taco truck—against family expectations, cultural pressure, and common sense. That truck became Talkin’ Tacos, a fast-casual franchise now operating in seven states.
In this episode, Mohammad shares what pushed him to walk away from a “safe” life, how a teenage TikTok creator sparked their first viral moment, and why obsessing over experience—not just food—created a brand that keeps growing.
This is for any operator who’s ever felt the pull to start over and build something real.
To learn more about Talkin’ Tacos and their nationwide expansion, visit talkintacos.net.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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